
Bringing the Moneybox brand to life through thoughtful, impactful design.
I work across in-app design, organic social content, paid advertising, out-of-home, events, and B2C campaigns, ensuring a cohesive look and feel across every touchpoint. I also collaborate closely with CRM and internal teams to deliver strategic, high-quality design that supports both user needs and business goals.
As part of our recent brand refresh, I extended the new illustration style across the app, website headers, TV adverts, OOH campaigns, and am now developing the accompanying brand guidelines.
TV Ads
As part of Moneybox’s 2025 rebrand rollout, we produced four TV adverts showcasing our LISA, Cash ISA, Home Buying, and Guidance products. These aired on ITV1, Channel 4, and during the Martin Lewis Money Show.
I designed the app screens to communicate complex product features through a clean, simplified visual style. This included intuitive graphs, refreshed illustrations, and hero modules that highlight key app moments. I also emphasised our core aqua palette to strengthen brand recognition and keep the visuals cohesive.
Brand refresh app roll-out

In January 2025, the creative team and I worked on producing assets for a brand refresh. Here, we collaborated with Ragged Edge and teams across Moneybox to create cohesive designs that aligned with the updated in-app experience.
Figma played a central role in streamlining our communication and planning processes. I learned a great deal from this project - most importantly, the value of cohesion and clear communication when working across multiple teams and ensuring every asset met the required specifications.


Tax Year Wrapped
For the End of Tax Year campaign, we set out to create a more immersive app experience -combining our refreshed brand assets with a ‘wrapped’-style format for the first time.
After six weeks of consistent creative for the End of Tax Year campaign, we aimed to create a standout final week. This week showed customers how much they’d contributed to their tax-wrapped accounts over the past year - through round-ups, weekly deposits, or one-offs.
We worked with Movable Ink to design personalised user flows that highlighted each user’s financial journey, using Adobe Illustrator and Figma to ensure alignment with our updated brand identity.


Organic social and Paid Advertising
Pre-brand refresh

Post-brand refresh
Pensions Awareness Week

This was my first large-scale campaign I had the pleasure of leading and executing from ideation to publication.


CRM design




Motion design



















