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At Moneybox, I progressed from a Junior to a Midweight Creative Designer, expanding my role and taking on greater ownership across key communication channels. I’m currently focused on in-app communications - an exciting area where I help shape how we engage users through bold visuals alongside clear typography.

 

Recently, we rolled out a brand refresh, during which I produced assets for the app, emails, and website. Also, I specialise in making organic posts, paid advertisements, and B2C campaigns, bringing consistency and creativity to our visual presence across platforms. In addition to this, I continue to contribute to CRM and internal communications projects, allowing me to collaborate cross-functionally and further develop a broad, strategic design skill set.

Brand refresh app roll-out

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In January 2025, the creative team and I worked on producing assets for a brand refresh. Here, we collaborated with Ragged Edge and teams across Moneybox to create cohesive designs that aligned with the updated in-app experience.

 

Figma played a central role in streamlining our communication and planning processes. I learned a great deal from this project - most importantly, the value of cohesion and clear communication when working across multiple teams and ensuring every asset met the required specifications.

Tax Year Wrapped

For the End of Tax Year campaign, we set out to create a more immersive app experience -combining our refreshed brand assets with a ‘wrapped’-style format for the first time.

After six weeks of consistent creative for the End of Tax Year campaign, we aimed to create a standout final week. This week showed customers how much they’d contributed to their tax-wrapped accounts over the past year - through round-ups, weekly deposits, or one-offs.

We worked with Movable Ink to design personalised user flows that highlighted each user’s financial journey, using Adobe Illustrator and Figma to ensure alignment with our updated brand identity.

Organic social posts and paid advertisments

Pre-brand refresh

Post-brand refresh

Pensions Awareness Week

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This was my first large-scale campaign I had the pleasure of leading and executing from ideation to publication.

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CRM Design

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Motion Design

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